Select Page

No results found

Your search did not match any results.

We suggest you try the following to help find what you’re looking for:

  • Check the spelling of your keyword search.
  • Use synonyms for the keyword you typed, for example, try “application” instead of “software.”
  • Try one of the popular searches shown below.
  • Start a new search.
Trending Questions

Create more closed-loop marketing and sales activities and manage cross-channel B2B marketing campaigns that nurture leads across each stage of the buying process. A best-in-class B2B marketing automation solution, Oracle Eloqua Marketing Automation offers campaign design, advanced lead scoring, real-time firmographic data, and integrated sales tools.

See what Oracle Eloqua Marketing Automation can do for you.

View a demo

Explore Oracle Eloqua Marketing Automation

Adaptive campaign orchestration

Create dynamic campaigns that will intrigue buyers and intelligently adapt the experience based on a buyer’s real-time activities at every stage of the customer journey.

Create campaigns that adapt

Respond to unpredictable customer journeys. Eloqua can listen for key activities and adapt the experience or move customers to a different campaign to better match their interests.

Deploy campaigns faster

Easily create multi-step or simple campaigns in minutes using an intuitive drag and drop interface that spans multiple channels, such as email, display search, web, video and mobile.

Simplify campaign management

Save time by using Eloqua’s Program Canvas to automate repetitive manual tasks. Simplify and extend your data workflows with program triggers such as changes in lead score or gaining a new contact.

Optimize send time

Send emails when they are most likely to be opened. Eloqua assesses historical data to determine the optimal time for a contact to receive an email so you can send emails on the preferred day and time for each customer.

Segment and target with precision

Unite behavioral and firmographic data from multiple sources to build, filter and segment audiences so you can precisely target individuals with rich customer profiles based on specific attributes, interests and geography.

Scalable segmentation

Connect with the right person based on who they are and what they're doing. Your teams will never hit a limit when segmenting customers in Eloqua.

Data-driven targeting

Assemble segments for targeting using unlimited data from CRMs, web visits, internal systems, and third-party platforms. Add custom objects and filter using implicit or explicit data to deploy relevant personalized experiences.

Dynamically update lists

Filter Eloqua contacts based on profile, account and activity data, and use CRM and other system data to dynamically update lists.

Automate retargeting activities

Access real-time streaming data using feeder apps to trigger retargeting messages for a known contact. Based on behavior, move contacts into a more appropriate experience using specific rules within Program Canvas.

Lead management and lead scoring

Automate lead scoring that updates in real-time across multiple campaigns and business lines. Improve sales readiness with quality leads that can be delivered to sales in minutes.

Accurate lead scoring

Score leads on both customer profile data and activity data to create dynamic non-linear lead scores. Our model allows for real-time adjustments based on the most recent and relevant activity to ensure the highest accuracy.

Flexible lead modeling

Run sophisticated lead-scoring models concurrently and that scale automatically for as many products or campaigns as you require. Scoring models are easily updated without the help of IT.

Asset creation and management

Design and create compelling emails, landing pages and forms that engage your customers to interact with your brand and efficiently manage content assets across teams and campaigns.

Powerful design editors

Build beautiful, responsive emails, landing pages and forms without needing to use HTML code or get help from IT or agencies.

Reusable content blocks

Leverage brand-compliant reusable blocks of content for campaign assets. Blocks of content can be saved, re-assembled and edited to meet the unique needs of multiple internal teams or campaigns saving valuable time and resources.

Dynamic content

Create dynamic content for emails or landing pages that adapts and personalizes the messaging based on customer preferences, location or other specific information tied to the recipient.

Subject line optimization

Use historical email open data to measure the success of a subject line based on those previously used and leverage these insights to optimize new subject lines for better open rates.

Progressive forms

Progressively profile prospects and leads using interactive forms and hidden fields, easily created without the need for code. Improve conversion rates by eliminating the need to ask for more information.

Improve sales and marketing alignment

Bring marketing and sales closer together through unified buyer and account intelligence. Identify, prioritize, and track high-value opportunities and top-tier accounts across the sales cycle.

Eloqua Engage emails

Enable your sales team to engage prospects directly with brand-approved email communications using Eloqua’s Engage. Engage can be accessed in either the CRM, within a Microsoft Outlook account, or the mobile app, and communications are tracked in the system.

Eloqua Profiler insights

Share contacts’ marketing activity, account, and profile data with sales in real time. View scores and profiles to identify sales readiness in a CRM, Microsoft Outlook Add-in, Google Chrome pop-up browser, or our mobile app.

Sales Tools extensions

View additional third-party information within Profiler to help identify high-potential buyers and drive engagement. Access data from integrations with some of our top partners such as LinkedIn, 6thSense, and other ABM vendors.

Native CRM integrations

Easily connect and configure your CRM integration with our native CRM apps for Salesforce and Oracle CX Sales. Prioritize and route the most engaged leads in minutes versus hours or days.

Measure for success

Accurately track and measure business impact with detailed marketing reports and dashboards. Oracle Eloqua provides flexible and powerful out-of-the-box reporting to help you understand exactly how your programs are performing.

Marketing operations center

Get a holistic view of your Eloqua instance to monitor overall system health all in one place. View all activity and usage metrics including bulk API activity, native CRM activity, email sends, form submissions, page views and more.

Campaign analysis dashboard

Monitor campaign activity and performance for all campaigns. Compare performance of campaigns and view outbound/inbound activity and response rates.

Email analysis dashboard

Access a comprehensive overview of the performance of emails sent within a specified time frame. View metrics such as email opens, clickthroughs, form submissions, and more.

Account engagement dashboard

Visualize the aggregated engagement of accounts and identify those that are highly engaged. Build custom account analytics to better understand performance of your account based marketing campaigns.

Closed-loop reporting

See how sales opportunity revenue is attributed to marketing campaigns so that you can analyze your overall campaign revenue performance (ROI) to identify the best and worst performing campaigns.

Marketing automation platform

This extensible and scalable platform was built from the ground up to support your business now and scales effortlessly as it grows.

Oracle Cloud Marketplace

Access more than 500 prebuilt, vetted integrations that give you the functionality of real-time data flows. Our extensive Marketing AppCloud partner applications directory allows you to control and configure integrations without IT support.

Advanced professional services

Collaborate with our full-service Oracle Consulting Services organization to augment your team’s capabilities and resolve any outstanding digital marketing needs.

Global education opportunities

Provide your regional or global teams with Eloqua training and certifications via Oracle University to ensure your organization’s immediate success.

Key benefits

  • Orchestrate personalized experiences that drive revenue

    Unify customer data in Eloqua to respond to your buyers’ signals with orchestrated campaigns that engage and convert.

    How to personalize B2B marketing

  • Generate more sales-approved leads faster

    Create multiple lead scores for buyers nurtured across multiple campaigns and push those leads into your CRM in minutes.

    The key to lead scoring? Understanding the buyer’s journey.

  • Enhance ABM strategies to engage, convert, and expand target accounts

    Identify your key accounts and enrich contacts with account data for better accuracy when scoring and prioritizing.

    Strengthen your ABM strategy

  • Improve time-to-market with an open and extensible application framework

    Extend marketing processes easily with prebuilt, vetted integrations of essential custom objects and data, without the need for IT intervention.

  • Improve campaign results with cleaner contact data

    Maintain clean and complete data across multiple regions and instances. Integrate the contact washing machine app to maintain a clean contact database with the ability to integrate with multiple CRMs.

Key benefits of EloquaOctober 26, 2020

Change the Game with Oracle Eloqua’s AI for Marketers

Jennifer Wagner, Sr. Product Marketing Manager, Oracle

AI can be used to craft better marketing experiences. Digital marketing professionals can leverage AI to reduce unsubscribes, avoid email fatigue, and create relevant communications/content to better engage customers. We’re excited to announce the launch of Oracle Eloqua’s Advanced Intelligence, a true game changer for the world of B2B marketing.

Read the complete post


Cloud Readiness

Release readiness

Get up to speed on the latest releases of Oracle Eloqua Marketing Automation and ensure that your upgrade is successful. Review the latest features, including the innovations, capability overviews, business benefits, setup considerations, and usage tips.

Learn more

Overview and demos



Oracle offers a wide range of documentation, videos, and tutorials that will help you learn more about Oracle Eloqua Marketing Automation. You'll find all of these resources and more in the Oracle Help Center.

Documentation library

Additional documentation and tutorials

Cloud learning

Develop your Cloud CX skills

Oracle University provides a variety of learning solutions to help you build cloud skills, validate expertise, and accelerate adoption. Learn more about the training and certification you can rely on to ensure your organization's success.

Browse Cloud CX training

More learning resources

Support and Services

CX Cloud Marketplace

Power innovation with innovative partner applications and services. Find the most comprehensive list of sales cloud, service cloud, and marketing cloud applications in the Oracle Cloud Marketplace.

Consulting and partner services

Best Practices

Marketing automation best practices

The goal of marketing automation is to streamline, automate, and measures tasks and workflows so that everything you do happens faster, more efficiently with fewer problems and mistakes. That’s why it’s good to be aware of what the best practices are so you achieve superior results to those achieved by other means.

Learn more

Additional best practices


Download your FREE PATCHWORK Wellness Planner to kickstart your wellness physically, mentally and economically today!

Join our mailing list to receive the latest news and updates from our team.

You have Successfully Subscribed!