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Oracle Marketing is the most comprehensive, integrated marketing solution available to launch cross-channel marketing programs and unify all prospect and customer marketing signals in a single view. This solution helps generate a higher return on digital marketing investments, create customer loyalty through superior campaign performance, and unlock real-time performance decisions during critical campaign cycles.

Oracle CX MarketingWebinar: Reimagining Consumer Cross-Channel Experiences with DSW and Oracle MarketingOn-demand webinar: Find out how DSW creates connected B2C experiences

Learn how DSW reimagined customer engagement in today’s environment with data-driven experiences and connected intelligence.

Watch now

What's new in CXWhat's new in Oracle Advertising and CX

See the latest innovations and key features in Oracle Advertising and Customer Experience (CX).

See the innovations

Gartner Critical Capabilities for CRM Lead ManagementGartner Critical Capabilities for CRM Lead Management

Read the Gartner Critical Capabilities for CRM Lead Management report to learn why Oracle scored the highest for the B2B sales and indirect relationship sales use cases.

Read the CRM report

Oracle Cloud CX Virtual Summit

Personalized Marketing in the Experience Economy

Customer experience matters more than ever. Watch the Oracle Cloud CX Virtual Summit replay to see how Oracle can help you interpret customer signals, match the pace of change, and deliver the experiences your customers demand.

Watch on-demand

Why Choose Oracle Marketing?

Unify your customer data

Connect customer behaviors, transactions, and demographics across marketing, sales, service, and your back-office applications to create the next great experience for each individual.

Learn how a customer intelligence platform can help

Unify your customer dataDeliver relevant experiences in real time

Easily execute sophisticated marketing

Empower marketers to use their intuition and creativity to orchestrate amazing B2B and B2C campaigns and irresistible customer experiences.

Watch the PETstock story (2:01)

Easily execute sophisticated marketing

Explore Oracle Marketing

Marketing automation solutions for personalized B2B marketing

Create targeted, cross-channel marketing campaigns, optimize lead generation activities, personalize customer and prospect communications, and automate marketing activities. Use real-time data-driven insights to engage, convert, and nurture buyer relationships to increase sales.

See solution details

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Data-driven campaign management for B2C marketing professionals

Simplify marketing campaign creation, execution, and measurement. Use built-in intelligence to capture real-time customer behaviors to produce sophisticated yet efficient B2C marketing campaigns.

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Featured Products

January 25, 2021

Why the Convergence of Adtech and Martech Matters to Digital Marketers in 2021

The year 2020 showed that digital marketers must strive to be nimble and quickly adapt their marketing strategies. The integration of adtech and martech can help marketers win over new customers and build stronger and longer-lasting relationships. Oracle CMO, Ariel Kelman believes, “We’re never getting 100% back to the way thing used to be.”

Read the complete post

Key benefits—marketing

CX for Marketing


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