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Oracle Marketing is the most comprehensive, integrated marketing solution available to launch cross-channel marketing programs and unify all prospect and customer marketing signals in a single view. This solution helps generate a higher return on digital marketing investments, create customer loyalty through superior campaign performance, and unlock real-time performance decisions during critical campaign cycles.
On-demand webinar: Find out how DSW creates connected B2C experiences
Learn how DSW reimagined customer engagement in today’s environment with data-driven experiences and connected intelligence.
What's new in Oracle Advertising and CX
See the latest innovations and key features in Oracle Advertising and Customer Experience (CX).
Gartner Critical Capabilities for CRM Lead Management
Read the Gartner Critical Capabilities for CRM Lead Management report to learn why Oracle scored the highest for the B2B sales and indirect relationship sales use cases.
Oracle Cloud CX Virtual Summit
Personalized Marketing in the Experience Economy
Customer experience matters more than ever. Watch the Oracle Cloud CX Virtual Summit replay to see how Oracle can help you interpret customer signals, match the pace of change, and deliver the experiences your customers demand.
Why Choose Oracle Marketing?
Unify your customer data
Connect customer behaviors, transactions, and demographics across marketing, sales, service, and your back-office applications to create the next great experience for each individual.
Learn how a customer intelligence platform can help
Easily execute sophisticated marketing
Empower marketers to use their intuition and creativity to orchestrate amazing B2B and B2C campaigns and irresistible customer experiences.
Watch the PETstock story (2:01)
Explore Oracle Marketing
Marketing automation solutions for personalized B2B marketing
Create targeted, cross-channel marketing campaigns, optimize lead generation activities, personalize customer and prospect communications, and automate marketing activities. Use real-time data-driven insights to engage, convert, and nurture buyer relationships to increase sales.
Featured Products
Data-driven campaign management for B2C marketing professionals
Simplify marketing campaign creation, execution, and measurement. Use built-in intelligence to capture real-time customer behaviors to produce sophisticated yet efficient B2C marketing campaigns.
Featured Products
January 25, 2021
Why the Convergence of Adtech and Martech Matters to Digital Marketers in 2021
The year 2020 showed that digital marketers must strive to be nimble and quickly adapt their marketing strategies. The integration of adtech and martech can help marketers win over new customers and build stronger and longer-lasting relationships. Oracle CMO, Ariel Kelman believes, “We’re never getting 100% back to the way thing used to be.”
Key benefits—marketing
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Recognize your customers anywhere
Recognize each customer across all their interactions with your brand so you can engage with them in a consistent and personalized way.
Target, personalize, and engage with Oracle Eloqua Advanced Intelligence
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Adapt to unpredictable customer journeys
Improve customer engagement by delivering experiences that adapt in real time to the complexity and unpredictability of customer behaviors.
Match the pace of customer change with real-time customer experiences (21:39)
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Predict and deliver on customer needs
Harness the value of AI to engage with customers at the time that’s right for them, on their preferred channel, and with the right message, every time.
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Connect your marketing ecosystem and beyond
Break down marketing silos and connect to sales cloud, service cloud, and back-office applications to provide consistent experiences throughout the customer lifecycle.
Resources
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