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Greg Mercer

Greg Mercer

January 15, 2021

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As Amazon continues to grow, opportunities to build an e-commerce business by selling on the site grow as well. 

Ecommerce underwent an incredible surge in 2020, as consumers shifted from in-store shopping to online. As the year progressed, 34% of consumers said their online spending had increased even while their overall spending dropped. By the end of 2020, 74% of consumers believed the majority of consumer shopping would happen online in the future — up from 69% just months earlier.

These trends indicate that 2021 holds immense potential for ecommerce entrepreneurs. However, if you want to take advantage of the enormous opportunity Amazon represents, you must first go through the Amazon seller registration process.

So, to make sure your account is verified (giving you the chance to build a successful Amazon business), we’ll walk you through the updated process. 

This is what we’ll cover:

 

How to start an Amazon business

What’s great about Amazon is that there’s no one way to start an Amazon business. From the business model you choose to the products you decide to sell, there are many ways to succeed on the platform.

However, the steps required to get up and running on Amazon remain the same, regardless of the type of business model and product you choose. 

1. First, start by deciding which business model you want to use
  • Private Label: Private label is the process of a retailer rebranding/renaming a product that is already being manufactured on their own brand or label.
  • Wholesale: Wholesaling is the practice of purchasing low-cost or discounted goods in bulk in order to sell as individual units in a retail marketplace.
  • Online and/or Retail Arbitrage: Arbitrage is a method of finding low-cost or discount goods in brick-and-mortar retail stores (or on e-commerce sites) in order to resell them online.
  • Dropshipping: Dropshipping is a business model where an Amazon seller does not keep their own product inventory, but instead, transfers their customers’ orders directly to the manufacturer or supplier.
  • Handmade: Amazon’s handmade sellers are people who create their own products to (“by hand”) to sell on the Amazon marketplace. Examples include jewelry, accessories, home decor, and more.
2. After you’ve landed on a business model, it’s time to decide which fulfillment method you’ll use

There are pros and cons for both methods, so make sure you look closely at both to determine which one will work best for your business.

3. Next, consider the product(s) you’re going to sell

If you have a product (say, you create your own handcrafted items), you may  be ready to go, but you should still follow this step to validate that your product will have sufficient demand on Amazon.To help you find products to sell that are high in demand, but low in competition, make sure you use a tool like Jungle Scout.

4. Once you’ve found a product, apply to become an Amazon seller

More details on how to complete the Amazon seller registration process in the next section.

5. Then, when Amazon has verified your information and your application has been approved, start sourcing your product(s)

If you’ve chosen to sell private label, you can find a manufacturer to create your product by using Jungle Scout’s Supplier Database or Alibaba.

6. Finally, create your product listing

And once you create your listing, you can grow your Amazon sales from there!

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How to create a seller account on Amazon

Once you’ve figured out what you plan on selling on Amazon, you’ll need to go through the Amazon seller registration process, which is really quite simple.

1. Go to https://services.amazon.com

Amazon seller registration: homepage

Amazon seller registration: homepage

2. Scroll down the page, below the heading “Become an Amazon seller”

On the right side, look for the ‘See Pricing -→’ link (below the ‘Make Money’ header) and click it. 

Note: If you click on the orange ‘Sign up’ button, you’ll immediately be taken to the registration page for a professional seller. The ‘See pricing’ link, on the other hand, shows you the difference between the individual and professional accounts, and allows you to choose which registration you want.

3. Choose between and individual or professional seller account

When it comes to Amazon’s seller plans, you have two options: professional and individual.

If you’re going to sell more than 40 products per month, then signing up as a ‘professional’ is your best bet. Even if you’re selling as a hobby and don’t consider yourself to be a professional, this plan will help you save money. 

But, if you’re planning to sell on a smaller scale (ie. fewer than 40 units per month), select the individual plan.

4. Enter your email and select ‘Create a New Account’

Once you’ve chosen the seller plan that is right for you, the following window will appear where you’ll be asked to enter in your email address and a password (of your choosing) for your seller account.

When you’re done, click the ‘Next’ button.

This will take you to a second screen asking you to enter in a one-time password (OTP) generated by Amazon, which will be sent to the email address you provided in the previous screen. This is Amazon’s way of verifying the email you entered.

Amazon seller registration: verify email screen

Amazon seller registration: verify email screen

After you’ve added that OTP to its corresponding field, click the ‘Create your Amazon account’ button.

5. Choose your ‘Business location’ and ‘Business type’

The next step in the Amazon seller registration process is to share the following information:

  • Your business location: This is the country in which  your business is located. It’s extremely important that this is accurate, as Amazon will be verifying it (see step 10).
  • Your business type: You’ll be able to choose your business entity from the following options (most fall into the ‘Privately-owned’ category):
    • State-owned business
    • Publicly-owned business
    • Privately-owned business
    • Charity
    • None, I am an individual
  • Your full name: Make sure you enter your first, middle, and last names.

 

Then, click the ‘Agree and continue’ button.

6. Enter your personal information

From there, you’ll be asked to provide Amazon with a number of personal details. This includes a form of identification (either your passport number or your driver’s license).

You may also be required to give them your phone number. Again, this is for verification purposes.

Amazon seller registration: personal information page

Amazon seller registration: personal information page

When everything has been entered, click on ‘Next’ at the bottom of the screen.

7. Choose your marketplace(s)

Once you’ve completed the ‘Individual Information’ section, check the box below the marketplace(s) — this refers to the location of an Amazon store (eg. Amazon.ca, Amazon.co.uk, etc.) —  in which you’d like to sell, and then click ‘next’.

8. Enter your billing information

Another way Amazon is now verifying a potential seller’s identity is to make sure their credit card information is valid. 

So, after you’ve chosen your marketplace(s), you’ll be asked to enter in the number and expiration date of one of your credit cards, as well as the name that appears on that card.

When you’re done, click ‘Next’ at the bottom of the page. 

9. Add the information for your product(s) and Amazon store

After you supply your credit card information and it has been validated, you’ll be asked a few questions about your Amazon store and the products you plan to sell.

To move onto the next phase of the Amazon seller registration process, you’ll need to answer the following:

  • The name of your Amazon store
  • Whether or not you have UPC codes for your product(s)
  • If you are the manufacturer and/or brand owner of the product(s) you’re selling
  • If you have a registered trademark for your product(s)

Amazon seller registration: store information

Amazon seller registration: store information

Click the ‘Next’ button after you’ve provided the answers to those questions. 

10. Address validation

Lastly, when you’ve completed all of the other steps in the verification process, you’ll be asked to confirm the business address you provided in step six (the ‘Personal Information’ screen). 

After clicking on the ‘Confirm’ button — if the address displayed is correct, that is — a new screen will appear. It explains that you will receive a postcard at that address, along with a verification code. 

Then, when you receive the card, enter the code provided into the ‘Enter code below’ field and click ‘Next’ to finish the verification process.

Once you’re verified, you’re in!

To be on the safe side, we recommend setting up 2-step verification on your account (for increased security). But, once your identity and business information has been verified, all you need to do to get started is to log into https://sellercentral.amazon.com

And this is what your seller account home screen will look like (without any sales yet, of course).

Amazon seller registration: Seller Central homepage

Amazon seller registration: Seller Central homepage

*NOTE: The Amazon seller registration process has recently changed, to aid in its verification of new sellers’ information. 

For this reason, some of the screens and requests you’ll see and/or be required to fulfill during your account creation could differ from those outlined above. 

And to make sure you have all of the documents you might need for verification, we strongly recommend you read our “Amazon Seller Verification in 2020” article.

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How much does it cost to sell on Amazon?

What’s great about selling on Amazon is that you can get started without spending any money

However, if you’re planning to use the private label business model there are costs involved in order to purchase your inventory before you sell it (at a higher price). But, it may not be as expensive as you might think. 

In fact, according to a Jungle Scout survey of more than 1,000 Amazon sellers, 17% started their businesses with less than $500 — though the average reported cost is $3,836.

Plus, regardless of your chosen fulfillment method, there will be some fees associated with your seller account. 

What are Amazon’s fees?

Here are a few of the Amazon fees that you may be required to pay:

  • Amazon referral fees: This is the fee that Amazon takes as a commission for selling on its platform. It varies from category to category, but ranges between 12-40%. Most products have a 15% referral fee.
  • Individual seller fee: This is a flat $0.99 added to each sale you make on top of the referral fee. But, sellers only have to pay this per-item fee if they’ve opted for an individual seller account, rather than a professional plan.
  • FBA fees: If you use Amazon’s FBA program, you’ll have to cover the shipping and handling costs for Amazon. This usually works out to roughly $3.00 for small items weighing no more than a pound. The fees go up as the items get heavier or larger.
  • Other Amazon fees: You may also have long-term inventory storage fees (if you use Amazon FBA), media fees (if selling books, DVDs, etc), and advertising costs.

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What else should you know before selling on Amazon?

Here are a few more Amazon-selling basics that you should know.

Amazon’s Best Sellers Rank (BSR)

Amazon organizes all of its products by giving each a Best Sellers Rank (BSR); the more popular an item (and the more sales it makes), the higher the BSR. 

In addition, departments (also called parent categories) on Amazon have their own taxonomy of BSRs, as do their sub-categories.

Selling on Amazon Prime

If you’re using Amazon’s FBA program, and you have enough inventory to spread around through its fulfillment network, then your product will qualify for Amazon Prime

Selling Prime is key to being successful on Amazon as it means your products will be shipped to customers within 2-3 days. 

Plus, you get the “Amazon Prime” badge on your listing, which means you’ll have a better chance of selling your product. Customers love fast shipping.

But if you’re selling FBM, you can still sell Prime as a Merchant Fulfilled Network seller. To do so, however, you’ll have to apply to Amazon’s Seller Fulfilled Prime program.

Training for new Amazon sellers

Here at Jungle Scout, we know that learning everything you need to know about selling on Amazon can be  overwhelming. So, to help you ramp up more quickly, we have an extensive library of free resources.

In addition, if you already have a Jungle Scout subscription, you have access to our members-only Academy. It has video lessons for both beginners and advanced sellers alike. 

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Conclusion

Now that you know how easy it is to go through the Amazon seller registration process (and start an Amazon business), don’t waste any more time. 

Start your selling journey today!

Learn more

 

If you have any questions or want to know a little bit more about how to start an Amazon business, please feel free to leave a comment below.

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Greg Mercer

Greg Mercer

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