April 8, 2021 – B2B sales leaders are beginning to use data in new ways to drive better sales performance.
March 25, 2021 – Savvy marketers are rethinking their tech and data strategies to double down on precision marketing following COVID-19.
March 15, 2021 – New analysis makes it clear: Omnichannel is here to stay for B2B sales.
February 12, 2021 – Full-funnel marketing is not just a campaign strategy; it’s a total shift in how marketing works.
February 24, 2021 – Designing great customer experiences is getting easier with the rise of predictive analytics.
March 31, 2021 – Consumer optimism varies by country depending on what stage each country is in the coronavirus contagion cycle.
October 20, 2020 – With governments and organizations still working to contain COVID-19 and stem the growing humanitarian toll that it is exacting,... the effects on customer behaviors are rippling across the B2B landscape. Through a series of recurring global surveys, we are tracking how customers’ expectations, spending, and behaviors change throughout the crisis, across multiple countries over time.
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April 6, 2021 – Jeff Lawson talks about software’s growing digital supply chain, the future of flexible work, and the origins of both his... communications-platform company and his new book, Ask Your Developer.
March 31, 2021 – In the future, the most successful retailers will employ experts in video-game design and spatial computing, predicts Salesforce.com’s... global innovation evangelist.
March 22, 2021 – Setting a North Star and combining qualitative data with quantitative measures can demonstrate the value and effectiveness of... design.
March 19, 2021 – Soon after Chris Kempczinski became CEO, the COVID-19 pandemic hit, and the restaurant chain suffered the worst quarter in its... history. But under his leadership, recovery—and growth—are once again on the horizon.
March 2, 2021 – Not many companies are bold enough to enter the challenging Chinese market without a local partner. But a desire to retain full... control, and the belief that relying on local partners may hinder its ability to learn and scale, eventually paid off, according to the cofounder of a Beijing-based, Swedish property developer.
February 16, 2021 – Fast-surfing consumers are trying out new brands, stores, products, and websites. Can loyalty programs keep pace?
February 12, 2021 – Under pressure during the pandemic, many consumer companies turned to agile. Here’s how they accelerated adoption of agile... practices across their organizations.
February 11, 2021 – Car data can help mobility players along the entire value chain—but they need to act now.
January 29, 2021 – Transplanting a successful e-commerce business model into a region where online shopping is still developing is a heady task for... any organization. But a willingness to localize that model and fertilize the market by rewarding users for online purchases helped ensure success, according to the cofounder of a Singapore-based cash-back platform.
January 22, 2021 – Incumbents often overlook the value of their most significant asset: their own data.
January 15, 2021 – B2B companies can capture hoped-for value from their pricing transformations by matching technology solutions to their unique... needs and avoiding common pitfalls.
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