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Occupational Employment and Wage StatisticsSHARE ON:PRINT:PrintOEWS OEWS Program Links

Occupational Employment and Wage Statistics

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

National estimates for Marketing Managers
Industry profile for Marketing Managers
Geographic profile for Marketing Managers

National estimates for Marketing Managers: Top

Employment estimate and mean wage estimates for Marketing Managers:

Employment (1) Employment
RSE (3)
Mean hourly
wage
Mean annual
wage (2)
Wage RSE (3)
270,200 1.0 % $ 74.27 $ 154,470 0.4 %

Percentile wage estimates for Marketing Managers:

Percentile 10% 25% 50%
(Median)
75% 90%
Hourly Wage $ 35.88 $ 48.89 $ 68.35 $ 92.19 (5)
Annual Wage (2) $ 74,620 $ 101,690 $ 142,170 $ 191,760 (5)

Industry profile for Marketing Managers: Top

Industries with the highest published employment and wages for Marketing Managers are provided. For a list of all industries with employment in Marketing Managers, see the Create Customized Tables function.

Industries with the highest levels of employment in Marketing Managers:

Industry Employment (1) Percent of industry employment Hourly mean wage Annual mean wage (2)
Management of Companies and Enterprises 38,180 1.58 $ 77.44 $ 161,070
Computer Systems Design and Related Services 20,030 0.91 $ 82.22 $ 171,020
Management, Scientific, and Technical Consulting Services 19,420 1.28 $ 73.58 $ 153,040
Advertising, Public Relations, and Related Services 8,960 1.97 $ 77.58 $ 161,360
Credit Intermediation and Related Activities (5221 and 5223 only) 8,290 0.41 $ 73.73 $ 153,360

Industries with the highest concentration of employment in Marketing Managers:

Industry Employment (1) Percent of industry employment Hourly mean wage Annual mean wage (2)
Lessors of Nonfinancial Intangible Assets (except Copyrighted Works) 580 2.73 $ 69.54 $ 144,630
Other Information Services 7,130 2.05 $ 89.17 $ 185,470
Advertising, Public Relations, and Related Services 8,960 1.97 $ 77.58 $ 161,360
Management of Companies and Enterprises 38,180 1.58 $ 77.44 $ 161,070
Software Publishers 7,370 1.51 $ 80.53 $ 167,500

Top paying industries for Marketing Managers:

Industry Employment (1) Percent of industry employment Hourly mean wage Annual mean wage (2)
Cable and Other Subscription Programming 630 1.26 $ 96.27 $ 200,240
Other Information Services 7,130 2.05 $ 89.17 $ 185,470
Aerospace Product and Parts Manufacturing 970 0.19 $ 89.06 $ 185,250
Scientific Research and Development Services 5,880 0.78 $ 88.92 $ 184,950
Oil and Gas Extraction 420 0.34 $ 88.10 $ 183,240

Geographic profile for Marketing Managers: Top

States and areas with the highest published employment, location quotients, and wages for Marketing Managers are provided. For a list of all areas with employment in Marketing Managers, see the Create Customized Tables function.

States with the highest employment level in Marketing Managers:

State Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
California 42,140 2.56 1.32 $ 85.07 $ 176,940
Illinois 21,930 3.90 2.01 $ 67.44 $ 140,270
New York 21,740 2.50 1.29 $ 93.72 $ 194,940
Texas 18,060 1.49 0.77 $ 74.53 $ 155,010
Massachusetts 17,310 5.17 2.66 $ 73.62 $ 153,130

States with the highest concentration of jobs and location quotients in Marketing Managers:

State Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
Massachusetts 17,310 5.17 2.66 $ 73.62 $ 153,130
Illinois 21,930 3.90 2.01 $ 67.44 $ 140,270
Connecticut 5,770 3.74 1.93 $ 75.22 $ 156,470
District of Columbia 2,570 3.74 1.93 $ 81.40 $ 169,320
Minnesota 8,000 2.95 1.52 $ 72.51 $ 150,820

Top paying states for Marketing Managers:

State Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
New York 21,740 2.50 1.29 $ 93.72 $ 194,940
New Jersey 11,120 2.94 1.51 $ 86.66 $ 180,250
California 42,140 2.56 1.32 $ 85.07 $ 176,940
Virginia 5,280 1.43 0.74 $ 84.92 $ 176,640
Colorado 4,050 1.57 0.81 $ 82.76 $ 172,140

Metropolitan areas with the highest employment level in Marketing Managers:

Metropolitan area Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
New York-Newark-Jersey City, NY-NJ-PA 28,360 3.21 1.65 $ 93.77 $ 195,030
Chicago-Naperville-Elgin, IL-IN-WI 19,640 4.50 2.32 $ 68.69 $ 142,870
Boston-Cambridge-Nashua, MA-NH 16,010 6.15 3.17 $ 74.50 $ 154,960
Los Angeles-Long Beach-Anaheim, CA 14,880 2.56 1.32 $ 77.25 $ 160,680
San Francisco-Oakland-Hayward, CA 11,350 4.87 2.51 $ 94.36 $ 196,260
Atlanta-Sandy Springs-Roswell, GA 7,970 3.03 1.56 $ 70.03 $ 145,660
Washington-Arlington-Alexandria, DC-VA-MD-WV 7,750 2.56 1.32 $ 84.55 $ 175,860
San Jose-Sunnyvale-Santa Clara, CA 7,340 6.65 3.43 $ 101.54 $ 211,210
Dallas-Fort Worth-Arlington, TX 7,080 1.97 1.02 $ 74.99 $ 155,980
Minneapolis-St. Paul-Bloomington, MN-WI 7,000 3.78 1.95 $ 74.13 $ 154,180

Metropolitan areas with the highest concentration of jobs and location quotients in Marketing Managers:

Metropolitan area Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
San Jose-Sunnyvale-Santa Clara, CA 7,340 6.65 3.43 $ 101.54 $ 211,210
Bridgeport-Stamford-Norwalk, CT 2,470 6.55 3.37 $ 87.25 $ 181,490
Boston-Cambridge-Nashua, MA-NH 16,010 6.15 3.17 $ 74.50 $ 154,960
San Francisco-Oakland-Hayward, CA 11,350 4.87 2.51 $ 94.36 $ 196,260
Portland-South Portland, ME 930 4.72 2.43 $ 52.40 $ 109,000
Chicago-Naperville-Elgin, IL-IN-WI 19,640 4.50 2.32 $ 68.69 $ 142,870
Portsmouth, NH-ME 390 4.35 2.24 $ 61.49 $ 127,890
Portland-Vancouver-Hillsboro, OR-WA 4,410 3.86 1.99 $ 65.90 $ 137,080
Durham-Chapel Hill, NC 1,180 3.80 1.96 $ 74.28 $ 154,500
Minneapolis-St. Paul-Bloomington, MN-WI 7,000 3.78 1.95 $ 74.13 $ 154,180

Top paying metropolitan areas for Marketing Managers:

Metropolitan area Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
Santa Cruz-Watsonville, CA 120 1.31 0.68 $ 102.49 $ 213,180
San Jose-Sunnyvale-Santa Clara, CA 7,340 6.65 3.43 $ 101.54 $ 211,210
San Francisco-Oakland-Hayward, CA 11,350 4.87 2.51 $ 94.36 $ 196,260
New York-Newark-Jersey City, NY-NJ-PA 28,360 3.21 1.65 $ 93.77 $ 195,030
Vallejo-Fairfield, CA 130 1.00 0.51 $ 92.86 $ 193,140
Trenton, NJ 750 3.25 1.67 $ 88.58 $ 184,260
Fort Collins, CO 140 0.90 0.46 $ 88.50 $ 184,080
Bridgeport-Stamford-Norwalk, CT 2,470 6.55 3.37 $ 87.25 $ 181,490
California-Lexington Park, MD 40 0.94 0.48 $ 85.60 $ 178,040
Boulder, CO 490 2.68 1.38 $ 85.29 $ 177,400

Nonmetropolitan areas with the highest employment in Marketing Managers:

Nonmetropolitan areas with the highest concentration of jobs and location quotients in Marketing Managers:

Top paying nonmetropolitan areas for Marketing Managers:

About May 2020 National, State, Metropolitan, and Nonmetropolitan Area Occupational Employment and Wage Estimates

These estimates are calculated with data collected from employers in all industry sectors, all metropolitan and nonmetropolitan areas, and all states and the District of Columbia. The top employment and wage figures are provided above. The complete list is available in the downloadable XLS files.

The percentile wage estimate is the value of a wage below which a certain percent of workers fall. The median wage is the 50th percentile wage estimate—50 percent of workers earn less than the median and 50 percent of workers earn more than the median. More about percentile wages.

(1) Estimates for detailed occupations do not sum to the totals because the totals include occupations not shown separately. Estimates do not include self-employed workers.

(2) Annual wages have been calculated by multiplying the hourly mean wage by a "year-round, full-time" hours figure of 2,080 hours; for those occupations where there is not an hourly wage published, the annual wage has been directly calculated from the reported survey data.

(3) The relative standard error (RSE) is a measure of the reliability of a survey statistic. The smaller the relative standard error, the more precise the estimate.

(5) This wage is equal to or greater than $100.00 per hour or $208,000 per year.

(8) Estimate not released.

(9) The location quotient is the ratio of the area concentration of occupational employment to the national average concentration. A location quotient greater than one indicates the occupation has a higher share of employment than average, and a location quotient less than one indicates the occupation is less prevalent in the area than average.

Other OEWS estimates and related information:

May 2020 National Occupational Employment and Wage Estimates

May 2020 State Occupational Employment and Wage Estimates

May 2020 Metropolitan and Nonmetropolitan Area Occupational Employment and Wage Estimates

May 2020 National Industry-Specific Occupational Employment and Wage Estimates

May 2020 Occupation Profiles

Technical Notes

 

Source

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