April 13, 2021 — True usability should include a potential customer’s ability to understand and make use of your landing pages, yes, but also your processes and your products and services themselves. Marketers can help improve that usability with clearer communication and achieve better results because of it.
April 5, 2021 — What value is buried in your marketing department? Read on for examples from the software industry, a cleaning products company, and an answering service.
April 1, 2021 — It’s not the CEO. Not investors. Not the most brilliant inventors. The most powerful force in capitalism is the customer.
So to better improve your marketing results, you have to better serve the customer. And to better serve the customer, you must better understand the customer.