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What is Marketing?

Marketing is the study of consumer needs and desires for products and services. It is also the study of the various strategies used to motivate people to buy products and services.

The focus on real-world applications and an award-winning faculty make the Division of Marketing and Supply Chain Management an exciting option for students interested in business sales, development, and management. Marketing students take courses that prepare them for careers that involve retailing, negotiation and selling, international marketing, and new product development. Internships can greatly facilitate the job search process and prepare students for their first jobs. Students are strongly encouraged to do an internship.

So, what's my degree?

A Marketing student graduates with a Bachelor of Business Administration degree. Advanced degrees include Master of Business Administration, Juris Doctor/Master of Business Administration, and Doctor of Philosophy degrees. Students can also minor in Marketing.

Do my interests fit?

Marketing students typically have interests in:

  • Business
  • Information management
  • Communications
  • Promotion
  • Marketing

How can I get involved?

The American Marketing Association (AMA) is the essential community for marketers.    

What kind of career can I pursue?

  • Retailers
  • Advertising agencies
  • Marketing research companies
  • Service Organizations
  • Financial planning companies
  • Government agencies

How can I study abroad?

Visit the Steve Dolman Family Study Abroad Office webpage to learn more about the many courses and locations available to business students.

Visit the U.S. Bureau of Labor Statistics’ website to explore the median pay for jobs you can pursue with this degree. 

  • Assistant Buyer, Dillard's
  • Marketing Analyst, Conoco Phillips
  • Sales Representative, Cisco
  • Team Leader, Target 
  • Accounting Executive, Kluger
  • Retail Management Analysis, Nordstrom
  • Vice President of Marketing, Cox Communications

Program Accreditation

The Michael F. Price College of Business has been accredited since 1926 by the Association to Advance Collegiate Schools of Business. Price College is ranked in the top 12 percent of AACSB International’s accredited undergraduate programs by U.S. News and World Report.

Contact Us

Michael F. Price College of Business
Phone: (405) 325-3561
Email: undergrad@ou.edu
Website: price.ou.edu

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